Monday 15 June 2009

H&M Goes Glamour


Ever so often I walk into H&M to pick up some new cotton tank tops, summer linen pants, and itty bitty bright beach shorts. But that’s just the thing, just the basics. Never once have I actually gone in there to take a browse around because in the end, I know that I won’t walk out with anything other than that. And that’s just that... H&M needs a makeover and now it’s finally here- in due time. And who better to glamorize the company than Britian’s very own Mr. Jimmy Choo.

The prestigious shoemaker- famous for his appearances on Sex & The City and my very own personal shoe cupboard- will be gracing H&M stores on November 14th to up the stores game with a more modern and chic feel. But it doesn’t stop there. Jimmy Choo will also be incorporating its stunning leather handbags along with a select range of clothing into H&M’s line to glam things up a bit. But no worries gentlemen out there, Jimmy Choo will also be bring its sophisticated and glamours collection with a men’s collection.

In a way, it’s a little bit of give in take. As fashionable Choo’s are- H&M are also considered to work with a very select of great fashion minds out there, including Mr. Roberto Cavalli, Miss Stella McCartney, Mr. Karl Lagerfeld, and Miss Material Girl herself. I guess it’s all win-win this time around. I just might stop in a little bit more often in the future- starting November that is.


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