Bling Bling For Water

It seems as if everyone is jumping onto the charity game and no one can do it with any more sparkle and glint than Swarovski with it’s new CRYSTALLIZED Concept Store in New York City.

It’s debut was unveiled on Thursday with Chloe Sevigny, Lucy Liu, and a stellar Blair Lively to host the event. Lively launched the event show casing the crystal company’s limited edition necklace for it’s new store. All the proceeds of the store will go to benefit Water, the non-profit organization that helps developing countries with resourcing water.

So why is this store any different from their others? It offers customers the experience of making their own one of a kind customized creations to their tastes and desires. It also provides ready-to-wear collections of cut jewelry by top-of-the-line designers.

And don’t forget to pick up your Crystal Card- a credit card used like any other yet comes with a little bit of bling. And with every couple of thousands of points, you get a bling bling upgrade. American Express Black, take that.