Put Me In My Own Skin

Fashion is a killer. This time is no exception. Kingston University graphic design students, Daniele Jon and Jessica Baek, created a poster in order to provoke feelings for fashionistas and fur bearers on the tragedy of the fur trade that is at large. The design, a blood-splattered nude model draped in an accompanying bloody fur coat, took second place in the Design Against Fur, the competition with a conscience.

Executed in one of Kingston’s photographic studios, the shoot took several hours to capture the dramatic details that the students wanted to portray, “We wanted to provoke the viewer,” Daniele 24 said. The message, that if people were in their animal bearer’s skin, they’d feel the pain.

The pair was awarded the Persula Award, given annually to one winner by the national charity, The Persula Foundation. The pair’s lecturer in graphic design, Marion Morrison, was not surprised about her students and acknowledges “Both have the energy and drive to solve design problems in an informed and inventive way… especially around challenging topics.”

Now that's a harsh way of putting me back in my own skin, being a fur wearer myself, but I guess honesty's a pain, and in this case- literally.